Twitch introduces new ads for paused streams, sparks viewer backlash

Twitch is rolling out "pause-screen ads" starting February 10, 2026, a move met with criticism from viewers and streamers. While intended to boost streamer earnings, users fear these ads will disrupt viewing habits and potentially lead to site abandonment. The platform maintains the ads aim to increase revenue without fully interrupting the stream.

Feb 10, 2026 1

Twitch introduces new ads for paused streams, sparks viewer backlash
Twitch is rolling out "pause-screen ads" starting February 10, 2026, a move met with criticism from viewers and streamers. While intended to boost streamer earnings, users fear these ads will disrupt viewing habits and potentially lead to site abandonment. The platform maintains the ads aim to increase revenue without fully interrupting the stream.
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