Short-form video content overtake TV as India’s favorite entertainment medium
Short-form videos on Instagram Reels and YouTube Shorts are now India's top entertainment choice, surpassing television. Daily viewership for these platforms is exceptionally high. This shift is driven by easy access and engaging content. Reels and Shorts are also powerful tools for businesses and are reshaping how Gen Alpha and Gen Z form relationships.
Short-form videos on Instagram Reels and YouTube Shorts are now India's top entertainment choice, surpassing television. Daily viewership for these platforms is exceptionally high. This shift is driven by easy access and engaging content. Reels and Shorts are also powerful tools for businesses and are reshaping how Gen Alpha and Gen Z form relationships.
