Shop ‘The Bear’ Aesthetic

It started with the T-shirt. When The Bear first hit Hulu in 2022, viewers, instantly taken with Carmy and the lure of the “dirtbag line cook,” had to know: Where did he get his signature, cut-just-right white tees? 

They were swiftly confirmed to hail from the German brand Merz B. Schwanen, and inspired fans of the show to scoop similar styles. (Carmy also wears Japanese-made Whitesville T-shirts — equally in-demand.) Some people seem to think that a little of the chef’s short-king swagger can be shared through the simple act of sartorial mimicry. 

The show has, clearly, taken off, becoming not only a piece of entertainment but also an aesthetic, as the New York Times’s Tejal Rao wrote. (Understandably, this kind of kitchen cosplay has come with some frustration from members of the service industry.) Bear fans want not only Carmy’s T-shirts but also his patchwork jacket (the brand NN. 07, which cites its appearance on the show, has plenty of alternatives to the sold out jacket) and his vintage jeans (many pieces have been dedicated to Carmy’s style alone). They want to know where Sydney gets her hair scarves and what cookbooks Carmy has on his shelf. 

To that end, should you want to shop The Bear in anticipation of the Season 4 premiere this Wednesday, June 25, here are some other as-seen-on-the-show items that you might consider.

What to buy to cook like a Bear chef

In the kitchen of the Bear, Carmy often uses durable, stainless steel cookware.

What to buy to live like a Bear chef

What to buy to dress like a Bear chef

Sydney wears this mushroom-print cotton bandana in Season 3. It seems to be sold out everywhere, which is a shame since the print is great. Luckily, the brand makes plenty of eye-catching bandanas with a similar vibe.

Let’s hope that Season 4 brings some even more (shoppable) culinary flair to the small screen.