Meesho bets lower prices will power growth as delivery costs fall
Meesho expects product prices to decrease as delivery costs are reduced. The e-commerce platform's cost per delivered order fell in the June quarter. This strategy targets value-conscious consumers and new online shoppers. Meesho's revenues rose 45% and losses narrowed in the recent quarter. The company anticipates continued growth in merchandise value over five years.
Meesho expects product prices to decrease as delivery costs are reduced. The e-commerce platform's cost per delivered order fell in the June quarter. This strategy targets value-conscious consumers and new online shoppers. Meesho's revenues rose 45% and losses narrowed in the recent quarter. The company anticipates continued growth in merchandise value over five years.
