Kartik Aaryan moves Bombay High Court over alleged misuse of personality rights; seeks action against online platforms
Amid rising concerns over digital misuse of celebrity identities, Kartik Aaryan has filed an intellectual property (IP) suit before the Bombay High Court, alleging unauthorised commercial use of his personality across online platforms. The plea names multiple Indian and international e-commerce and social media platforms, along with unidentified “John Doe” individuals, accusing them of exploiting his name, image, and likeness without consent.
Amid rising concerns over digital misuse of celebrity identities, Kartik Aaryan has filed an intellectual property (IP) suit before the Bombay High Court, alleging unauthorised commercial use of his personality across online platforms. The plea names multiple Indian and international e-commerce and social media platforms, along with unidentified “John Doe” individuals, accusing them of exploiting his name, image, and likeness without consent.
