How India spent its screen time in 2025: The battle between OTT, reels, and shorts
India's screen time is dominated by OTT content, with Netflix leading viewership. Short-form videos like reels also capture significant attention, driven by a desire for relaxation and entertainment. Viewers are increasingly aware of digital fatigue, aiming to reduce aimless scrolling and screen time.
India's screen time is dominated by OTT content, with Netflix leading viewership. Short-form videos like reels also capture significant attention, driven by a desire for relaxation and entertainment. Viewers are increasingly aware of digital fatigue, aiming to reduce aimless scrolling and screen time.
