From Patangarh to global markets: Madhya Pradesh’s digital push puts Gond art, tribal livelihoods in focus

Madhya Pradesh has launched a digital market access initiative for Gond artists in Dindori district, connecting their traditional art with national and international buyers. This governance-led effort aims to preserve tribal heritage and expand livelihood opportunities by enabling artists to sell directly through digital platforms, ensuring economic benefits remain within the community.

From Patangarh to global markets: Madhya Pradesh’s digital push puts Gond art, tribal livelihoods in focus
Madhya Pradesh has launched a digital market access initiative for Gond artists in Dindori district, connecting their traditional art with national and international buyers. This governance-led effort aims to preserve tribal heritage and expand livelihood opportunities by enabling artists to sell directly through digital platforms, ensuring economic benefits remain within the community.