'King of Cashmere' CEO on outperforming the luxury slowdown: Don't be greedy

Brunello Cucinelli's success is tied to its ethos of choosing long-term integrity over short-term margin chasing, CEO Riccardo Stefanelli told CNBC.

May 28, 2026 2

'King of Cashmere' CEO on outperforming the luxury slowdown: Don't be greedy
Brunello Cucinelli's success is tied to its ethos of choosing long-term integrity over short-term margin chasing, CEO Riccardo Stefanelli told CNBC.
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