Apple may do with iPhone 18 series what the company has never done in the last 15 years
Apple is reportedly ditching its traditional September iPhone launches for a year-round release strategy starting in 2026. Expect premium models in fall and base versions in spring, aiming for smoother revenue and less engineering strain. This significant shift also allows Apple to better compete with rivals like Samsung and avoid overwhelming consumers.
Apple is reportedly ditching its traditional September iPhone launches for a year-round release strategy starting in 2026. Expect premium models in fall and base versions in spring, aiming for smoother revenue and less engineering strain. This significant shift also allows Apple to better compete with rivals like Samsung and avoid overwhelming consumers.
