Amazon may have a ‘Netflix plan’ for making Prime Video profitable
Amazon is shifting its Prime Video strategy to boost profitability by focusing on live sports while downscaling investment in original shows and movies. By securing broadcasting rights for NBA and NFL, Amazon aims to compete with Netflix, which has successfully used live sports to drive subscriber growth and advertising revenue.
Amazon is shifting its Prime Video strategy to boost profitability by focusing on live sports while downscaling investment in original shows and movies. By securing broadcasting rights for NBA and NFL, Amazon aims to compete with Netflix, which has successfully used live sports to drive subscriber growth and advertising revenue.
