AI, Reels, and WhatsApp are powering leads for auto dealers, Meta reveals
Meta and FADA have unveiled a whitepaper highlighting digital influences on car buyers, with 72% finding brands through Meta apps. WhatsApp emerges as the top communication tool for dealerships, while Instagram's Reels aids vehicle evaluations. An initiative to upskill 6,000+ dealers shows significant gains in lead generation and digitization, with future plans to upskill 5,000 more.
Meta and FADA have unveiled a whitepaper highlighting digital influences on car buyers, with 72% finding brands through Meta apps. WhatsApp emerges as the top communication tool for dealerships, while Instagram's Reels aids vehicle evaluations. An initiative to upskill 6,000+ dealers shows significant gains in lead generation and digitization, with future plans to upskill 5,000 more.
