These Food-Related Brands Are Helping Folks Impacted by the LA Fires

Graza, Gelson’s, HexClad, and more brands are providing cookware, meals, and donations

As the Los Angeles wildfires continue to burn, the resilience of Angelenos — and the folks who love them — has also shown up in full force via GoFundMes, local restaurants’ food aid efforts, and myriad other donation opportunities. In 2009, my family lost our home in Southern California to a wildfire, and while everyone’s experience is obviously different, for me, it was often the most seemingly trivial efforts, like the donation of toiletries or kitchen supplies, that started to make my life feel slightly more normal; after weeks of staying in hotels, there was nothing I craved more than non-hotel lobby coffee, or a home-cooked breakfast.

There has been an outpouring of support from the restaurant industry on both a local and national level, and food and cookware brands have been offering aid as well. The chef-founded footwear brand Snibbs, which makes one of Eater staff’s most beloved kitchen-to-street clogs, has been donating shoes to service workers in need; Graza is sending its olive oil to local organizations and restaurants, and various brands will be donating portions of their shop sales to impacted communities.

Below, I’ve rounded up a handful of cookware- and food-related brands who are going the extra mile to support folks affected by the 2025 fires. Some are offering direct relief — in the form of in-kind item donations in the immediate term (meals) or longer-term (to help rebuild kitchens, homes, and communities). Others are pledging donations tied to proceeds of product sales, if you’re looking to show support for brands pitching in and stretch your donation dollar even further beyond making a direct contribution. (For other ways to donate to relief efforts, particularly for the restaurant industry and its workers, here are five places to consider.)

Brands Making Donation Pledges and Providing Meals

Great Jones: As Great Jones stated on Instagram, the cookware brand plans to “donate kitchenware to those in Los Angeles who have lost their homes — whether that’s now, to help make temporary residences more comfortable, or down the road as you rebuild.” Interested parties can fill out the request form on the site here.

Goop: As Goop announced last week, first responders can send a direct message to @goopkitchen to receive free food.

Graza : In addition to donating $10,000 to World Central Kitchen, the olive oil brand is sending its olive oil to local LA organizations and restaurants that are supporting first responders and folks in need. If that’s you, send them a message on Instagram.

HexClad: HexClad, “born and headquartered in LA,” announced on Instagram that it will be donating 10,000 frying pans to folks impacted by the fires. “Product will be distributed to multiple relief organizations across the region over the coming weeks,” a representative told Eater, and folks who have been affected can reach out to the brand on Instagram for more details and a list of the donation centers that will be stocking the pans. “This is an active program, [and] we are working with relief centers in real-time on logistics of delivery,” the spokesperson said. “It will be at their discretion of when the product is stocked and how they are vetting recipients.”

Snibbs: Snibbs, the chef-founded footwear brand, is also distributing free meals and shoes at multiple drop-off locations in Los Angeles, as Snibbs’ co-founder Daniel Shemtob announced on Instagram. The brand will also be providing free footwear to impacted service workers; those who have been displaced and are in need can sign up via this online form. The brand is donating 10 percent of the proceeds from its ROVR sneakers to World Central Kitchen, an organization providing aid to those impacted by the fires.

Jono Pandolfi: Ceramic brand Jono Pandolfi is holding a raffle for what it has dubbed a “Very Big Bundle” of its dinnerware, valued at over $1,000, that will be fully customized by the winner. Raffle tickets are $10, and 100 percent of the raffle money will go towards the organization Restaurants Care, a relief fund for California restaurant workers.

Brands Donating Product Proceeds

Maru Coffee: The family-operated, LA-based Maru Coffee announced that it will be donating 30 percent of its in-person sales from Thursday, January 16 to the California Community Foundation’s Wildfire Recovery Fund and World Central Kitchen’s SoCal Relief Team, and 100 percent of its online coffee sales from this upcoming Sunday, Jan 19 to the organizations as well.

Common Space Brewery: Common Space Brewery is based out of Hawthorne, California, and is leading the creation of a national brewery collective known as “We Love LA” that invites breweries to create their own beer (also called We Love LA) whose proceeds will benefit what it describes as a “forthcoming selection of non-profits supporting the survivors of the Los Angeles wildfires.” Common Space Brewery has also secured discounted materials from various hop, malt, and yeast sponsors for the participating breweries, which has now grown to nearly 100, and includes a national array of breweries such as Figueroa Mountain Brewing Co., Maui Brewing Co., Lake Arrowhead Brewing Company, and others.

Altadena Beverage & Market: Altadena Beverage & Market has, in its words, “served the community as a neighborhood store for generations.” It will be donating 100 percent of the profits from the sale of its denim baseball cap to folks impacted by the Altadena fire.

Hedley & Bennett: The apron and cookware brand stated on Instagram that it will be donating 100 percent of the 2024 proceeds of its LA Purple and LA Blue caps to the Los Angeles Fire Department, and that it will continue its pledge through 2025.

Companies Matching Customer Donation Funds

Kroger: Kroger announced that it is raising $1 million USD to support fire relief, and $500,000 in company matching funds for customer donations that will benefit local Feeding America-affiliated food banks and the Red Cross. In-store, customers will be able to round up purchases to the nearest dollar to benefit the Red Cross, and they can donate here when checking out digitally or simply choosing to donate online.

Gelson’s: Gelson’s announced that it will match donations of up to $50,000, and stated on its website that “You can contribute in any amount — $1, $5, $10, or more — by letting your checker know at checkout. 100% of your donation will go directly to relief efforts in Los Angeles communities.”