37 Great Sales Right Now That Aren’t on Amazon

Amazon Prime Day has unleashed its annual tornado of deals, deals, deals, and your faithful Eater shopping team has been busy sifting through the earliest Prime Day discounts like powdered sugar atop an olive oil cake. But for those who don’t wish to throw money at that retail behemoth — and there are plenty of […]

Jul 8, 2025 0

37 Great Sales Right Now That Aren’t on Amazon
the best prime day deals include products like kitchen shears, blue acrylic glasses, and a Vitamix blender on a pink and orange background

Amazon Prime Day has unleashed its annual tornado of deals, deals, deals, and your faithful Eater shopping team has been busy sifting through the earliest Prime Day discounts like powdered sugar atop an olive oil cake. But for those who don’t wish to throw money at that retail behemoth — and there are plenty of understandable reasons why — there are dozens of alternative sales kicking off all over the web. Score discounts on cookware at Williams Sonoma, Sur La Table, and Le Creuset; there are deals on main character-energy glassware from Maison Balzac, Roquefort-shaped puzzles at Areaware, and plenty of countertop appliance deals from Best Buy, Walmart, Wayfair, and every other company that wants to show Amazon that it doesn’t own the (entire) game when it comes to door-busting deals. 

Below, we have whipped up a guide to all of the sales happening in-tandem with Amazon Prime Day, from big name brands such as KitchenAid to niche designer tableware items. We’ll start off with a quickie cheat sheet list, and then dive into what we consider the crème fraîche of the crop.

At a glance:

A few notable non-Amazon deals on cookware and kitchen tools

Save $175 on this huge Le Creuset Dutch oven

As Stephanie Ganz writes in this Eater article about the best Dutch ovens, “Le Creuset makes the gold standard of Dutch ovens. I’m still using the one I borrowed from my parents’ kitchen 20 years ago, after who knows how many years of it being used to make our family’s beef stroganoff and day-long Bolognese.”

Le Creuset Signature Oval Dutch Oven (8 Quart)

Le Creuset Signature Enameled Cast Iron Oval Dutch Oven (8 qt.) in the color Thyme in

Where to Buy:

This trio of Zwilling shears is 50% off 

Sur La Table has kitchen deals galore on all kinds of cookware and tools, including these micro-serrated kitchen shears whose handles also function as a bottle cap opener. 

Zwilling 3-Piece Shears Set

Kitchen shears are like Sharpies or hair ties — it’s good to have a few floating around various drawers for in-the-moment needs. Zwilling makes a trio of shears with micro-serrated edges, and handles so strong they can purportedly double as bottle openers, and right now, they’re 47% off.  
Zwilling 3-Piece Shears Set.

Where to Buy:

Gift the knife nerd in your life this kumo set (while it’s $166 off)

Italic sure has delivered on this handsome set of nakiri, gyuto, bread, and petty knives for the passionate home cook, which are known as kumo knives because of their cloud-like patterns on the durable, Damascus stainless steel blades. Right now, there are big savings on Italic goods on the brand’s site as well as over at Nordstrom.

Italic Kumo Knife Set With Knife Block

A really great knife set doesn’t have to cost as much as your monthly rent (if you know where to look, of course). This 5-piece set from Italic includes a high-quality VG10 Damascus stainless steel chef’s knife, paring knife, bread knife, nakiri knife, and a magnetic knife block.  
Italic Kumo Knife Set With Knife Block.

Where to Buy:

View Link

A few of the best non-Amazon deals on countertop kitchen appliances

This pistachio-colored food processor 

It’s easy to sprint to the stand mixers on sale at KitchenAid during Prime Day, but there are other countertop appliances from the beloved brand that are worthy of your precious counter space. This pistachio-colored mixer, for example, is delightful to look at and a breeze to assemble, and let’s not forget that food processors are an under-appreciated addition to your kitchen arsenal.   

KitchenAid Food Chopper (3.5 Cup)

A pistachio-colored KitchenAid food chopper on a white background

Where to Buy:

Vitamix, aka the Bentley of blenders, is on sale

Ah, Vitamix — the blender brand’s stellar reputation truly precedes it. Pulverize your heart out with this clout-worthy blender, which earned its reputation through intuitive controls (who doesn’t love a 10-dial system?) and double high-powered motors.

Vitamix Explorian E310 Blender

Vitamix Explorian E310 Blender.

Where to Buy:

This workhorse Japanese rice cooker is over $50 off

Zojirushi rice cookers are just so reliable and truly idiot-proof (I can attest to this, as someone who historically frequently makes rice on the stove with just a little too much water) that they’re the reigning rice-cooker pick of our discerning Eater editors. This 3-cup model is perfect for a smaller apartment or one- to three-person household. 

Zojirushi NP-GBC05XT 3 Cup Rice Cooker

The Zojirushi NP-GBC05XT 3 Cup Rice Cooker

Where to Buy:

More great non-Amazon deals we spotted

These placemats inspired by 80s pixel art

American artist and graphic designer Susan Kare was a pioneer in the field of computer design, and contributed to some of the first-ever interface elements and typefaces for Apple Macintosh computers in the 1980s. She also brought them to life in the form of these placemats, which make for a pretty sweet conversation piece under your spaghetti.

Susan Kare Bitmap Textiles Placemats

Three Susan Kare Bitmap Textiles Placemats stacked against a white background

Where to Buy:

Unbreakable glassware for pool parties 

Make your lake picnics, pool parties, and beach days run that much smoother by virtually eliminating the possibility of broken glasses. Your friends (and their toddlers) will thank you. We like this cobalt blue set that’s almost 20% off at Wayfair right now.

Jerika Acrylic Drinking Glass Set (Set of 8)

Blue Jerika acrylic drinking glass set on a white background

Where to Buy:

Who needs a personality when you have this teapot?

Coming Soon is one of Manhattan’s must-stop tchotchke shops, and it’s having its big summer sale on all kinds of designer home and kitchen goods, including but not limited to this mushroom-shaped teapot. (Although, please don’t consume real amanita muscaria.) 

Coming Soon Mushroom Teapot

A mushroom-shaped teapot by Coming Soon on a counter against a green wall

Where to Buy:

Roquefort the night away with this cheesy puzz

These food-themed puzzles by Areaware are designed to be completed in about 20 minutes, which makes them extra handy as a restaurant or picnic activity to keep on-hand when traveling with kids.

Area Ware Blue Cheese little puzzle thing

Where to Buy:

These Eater staff-loved stackable glasses 

Not a season goes by that an Eater staffer won’t mention their love of Crate & Barrel’s Bodega glasses, myself included; they’re lightweight, stackable, and great for everything from juices to wine. 

Crate & Barrel Bodega Mixed Glasses

Where to Buy:

A kitchen TV just makes everything cozy 

Wouldn’t you rather perfect your beef bourguignon while The Taste of Things sets the mood on your kitchen counter? This 32-inch screen is big enough for my not-that-great eyesight to catch every detail of Juliette Binoche’s copper cookware in the French film, but not so large that it would feel out of place in the kitchen.

Insignia 32” Class F20 Series LED HD Smart Fire TV

Where to Buy:

Happy shopping!

Check out more of Eater’s Prime Day coverage here.

Read More