“You need to create enormous anticipation”: Strauss Zelnick on GTA VI’s 12-year gap
Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that patience results in higher quality games, as evidenced by GTA V's enduring success over three console generations. This strategic delay aims to enhance the game's anticipated impact.
Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that patience results in higher quality games, as evidenced by GTA V's enduring success over three console generations. This strategic delay aims to enhance the game's anticipated impact.
