Wipro: Santoor top brand, beats HUL's Lifebuoy
Santoor has reportedly surpassed Lifebuoy to become India's top soap brand, according to Wipro Consumer Care's estimates of Rs 2,850 crore revenue for 2025. While rival data suggests otherwise, Wipro claims a significant lead, particularly in rural markets where their panel is stronger. Hindustan Unilever, meanwhile, is reviewing various data sources for brand competitiveness.
Santoor has reportedly surpassed Lifebuoy to become India's top soap brand, according to Wipro Consumer Care's estimates of Rs 2,850 crore revenue for 2025. While rival data suggests otherwise, Wipro claims a significant lead, particularly in rural markets where their panel is stronger. Hindustan Unilever, meanwhile, is reviewing various data sources for brand competitiveness.
