When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...
Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company stands for, not just product specifications. Jobs believed Apple, like Nike, should connect with people's passions and their desire to change the world.
Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company stands for, not just product specifications. Jobs believed Apple, like Nike, should connect with people's passions and their desire to change the world.
