What We Say Is Good Isn’t What We Buy
Their subconscious is the king of consumers’ decision-making. Diets to dating, we are almost always slaves to this spontaneous reflex. Brands target this by deploying FOMO, ego, sex, status, coolness in messaging
Their subconscious is the king of consumers’ decision-making. Diets to dating, we are almost always slaves to this spontaneous reflex. Brands target this by deploying FOMO, ego, sex, status, coolness in messaging
