‘We do love F1…’: Apple secures Formula 1 US broadcast rights a day after service chief Eddy Cue said sports streaming needs fixing
Apple TV has secured a five-year U.S. broadcast deal for Formula 1, starting next year, in a move to significantly boost its streaming service. This acquisition, reportedly worth $140 million annually, follows the success of Apple's F1 film and adds to the platform's growing live sports lineup, including MLS and MLB.
Apple TV has secured a five-year U.S. broadcast deal for Formula 1, starting next year, in a move to significantly boost its streaming service. This acquisition, reportedly worth $140 million annually, follows the success of Apple's F1 film and adds to the platform's growing live sports lineup, including MLS and MLB.
