Tim Cook said no to Apple until Steve Jobs gave him ‘one Big reason’ to say Yes
In 1998, Tim Cook, then an executive at Compaq, repeatedly declined offers to join struggling Apple. A brief meeting with Steve Jobs altered Cook's perspective. Impressed by Jobs' vision and consumer-centric approach, Cook ignored advice against the move and joined Apple as head of worldwide operations, recognizing it as a lifetime opportunity.
In 1998, Tim Cook, then an executive at Compaq, repeatedly declined offers to join struggling Apple. A brief meeting with Steve Jobs altered Cook's perspective. Impressed by Jobs' vision and consumer-centric approach, Cook ignored advice against the move and joined Apple as head of worldwide operations, recognizing it as a lifetime opportunity.
