TikTok made me do it: Viral Dubai chocolate sparks global pistachio supply crunch
The viral Dubai chocolate, made of pistachio, shredded pastry, and milk chocolate, was launched by Emirati chocolatier FIX in 2021. Two years later, a post on TikTok turned the bars into a global sensation, amassing over 120 million views and driving up its demand
The viral Dubai chocolate, made of pistachio, shredded pastry, and milk chocolate, was launched by Emirati chocolatier FIX in 2021. Two years later, a post on TikTok turned the bars into a global sensation, amassing over 120 million views and driving up its demand
