The five secrets to Ferrari’s success as a luxury brand
This year, Ferrari for the first time surpassed Hermès as the most valuable luxury company in the world as measured by stock multiple.
![The five secrets to Ferrari’s success as a luxury brand](https://image.cnbcfm.com/api/v1/image/107431678-1718975539356-gettyimages-2157994843-ITALY_FERRARI.jpeg?v=1718975625&w=1920&h=1080)
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