Super Bowl ad prices soar past $8 million: Is the Taylor Swift effect driving the NFL’s boom?

Super Bowl ad prices have soared past $8 million, driven by the NFL's broad appeal and significant growing female viewership, amplified by Taylor Swift's influence. The upcoming Super Bowl LIX features a rematch between the Kansas City Chiefs and the Philadelphia Eagles, highlighting the sport's enduring popularity and drawing in top celebrity endorsements.

Super Bowl ad prices soar past $8 million: Is the Taylor Swift effect driving the NFL’s boom?
Super Bowl ad prices have soared past $8 million, driven by the NFL's broad appeal and significant growing female viewership, amplified by Taylor Swift's influence. The upcoming Super Bowl LIX features a rematch between the Kansas City Chiefs and the Philadelphia Eagles, highlighting the sport's enduring popularity and drawing in top celebrity endorsements.