'Sports industry in India has returned more than Sensex and Gold': GroupM's Vinit Karnik
In the second episode of Bombay Sport Exchange, K Shriniwas Rao and Vinit Karnik delve into the rapid growth of India’s sports economy, which has expanded beyond cricket. Karnik highlights the impressive 13% CAGR of the industry, the diverse marketing strategies, and the emergence of alternative sports, all contributing to the expanding opportunities for brands and broadcasters.
In the second episode of Bombay Sport Exchange, K Shriniwas Rao and Vinit Karnik delve into the rapid growth of India’s sports economy, which has expanded beyond cricket. Karnik highlights the impressive 13% CAGR of the industry, the diverse marketing strategies, and the emergence of alternative sports, all contributing to the expanding opportunities for brands and broadcasters.
