Sony sells its TV business to TCL: Here's what it means
Sony's TV division is now majority-owned by Chinese firm TCL, forming a new entity, Bravia Inc. TCL will hold 51% for $473 million, with operations starting April 2027. The joint venture encompasses Sony's entire home entertainment range, including TVs, projectors, and audio. While both brands will persist, TCL's preference for LED over OLED raises questions about Sony's premium display future.
Sony's TV division is now majority-owned by Chinese firm TCL, forming a new entity, Bravia Inc. TCL will hold 51% for $473 million, with operations starting April 2027. The joint venture encompasses Sony's entire home entertainment range, including TVs, projectors, and audio. While both brands will persist, TCL's preference for LED over OLED raises questions about Sony's premium display future.
