Smriti Khaannaa: Verticals are the future
After appearing in four vertical series, Smriti Khaannaa believes the rapidly growing format is here to stay. The actress discusses why she enjoys the fast-paced nature of vertical storytelling, how it has challenged her as a performer, and why she feels it is perfectly suited to today’s mobile-first audience. She also shares her belief that bigger production houses and established actors entering the space will further elevate the format.
After appearing in four vertical series, Smriti Khaannaa believes the rapidly growing format is here to stay. The actress discusses why she enjoys the fast-paced nature of vertical storytelling, how it has challenged her as a performer, and why she feels it is perfectly suited to today’s mobile-first audience. She also shares her belief that bigger production houses and established actors entering the space will further elevate the format.
