Small packs are becoming the new beauty trend in India
Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the potential of quick commerce platforms like Swiggy and Zepto to boost makeup adoption, noting the resilience of beauty spending despite inflation.
Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the potential of quick commerce platforms like Swiggy and Zepto to boost makeup adoption, noting the resilience of beauty spending despite inflation.
