Shah Rukh Khan's 'King' look to Akshaye Khanna's 'Dhurandhar' entry: Are social media memes the new popularity index of films?
Films now face a crucial 'meme test' alongside traditional metrics. Viral moments, from dance clips to dramatic entries, are shaping popularity. Examples like 'Dhurandhar,' 'Wicked,' 'Saiyaara,' Shah Rukh Khan's 'King' look, and 'Spider-Man' demonstrate how memes can drive buzz and influence audience perception, sometimes even overshadowing conventional marketing efforts.
Films now face a crucial 'meme test' alongside traditional metrics. Viral moments, from dance clips to dramatic entries, are shaping popularity. Examples like 'Dhurandhar,' 'Wicked,' 'Saiyaara,' Shah Rukh Khan's 'King' look, and 'Spider-Man' demonstrate how memes can drive buzz and influence audience perception, sometimes even overshadowing conventional marketing efforts.
