Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.

Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India
Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.