Paldo ramen, K-dramas, and the making of a Gen Z comfort food
Paldo’s Korean ramen is quietly reshaping Gen Z food habits in India. Priced at Rs 120 and ready in three minutes, it has grown through dorm rooms, K-drama culture, and creator-led authenticity, turning instant noodles into a shared lifestyle experience.
Paldo’s Korean ramen is quietly reshaping Gen Z food habits in India. Priced at Rs 120 and ready in three minutes, it has grown through dorm rooms, K-drama culture, and creator-led authenticity, turning instant noodles into a shared lifestyle experience.
