Microsoft's new Xbox CEO killed the ‘This Is an Xbox’ campaign because ‘it didn't feel like…’
Microsoft's new Xbox CEO, Asha Sharma, has scrapped the 'This Is an Xbox' campaign, which controversially downplayed the need for console purchases. Sharma is refocusing on making Xbox the 'reference console' and is pushing forward with next-gen hardware. This decisive move signals a significant brand reset after a period of declining hardware revenue and employee dissatisfaction with previous strategies.
Microsoft's new Xbox CEO, Asha Sharma, has scrapped the 'This Is an Xbox' campaign, which controversially downplayed the need for console purchases. Sharma is refocusing on making Xbox the 'reference console' and is pushing forward with next-gen hardware. This decisive move signals a significant brand reset after a period of declining hardware revenue and employee dissatisfaction with previous strategies.
