Microsoft search market share doubles, as Google's share falls just below 90% for the first time

In the last quarter of 2024, Google's search engine market share dipped below 90% for the first time in nearly a decade, with a noticeable decline in Asia. This has allowed Microsoft's Bing to almost double its market share, reaching around 4%.

Microsoft search market share doubles, as Google's share falls just below 90% for the first time
In the last quarter of 2024, Google's search engine market share dipped below 90% for the first time in nearly a decade, with a noticeable decline in Asia. This has allowed Microsoft's Bing to almost double its market share, reaching around 4%.