London based woman turns ancient Indian hair oil tradition into $4 million business - here’s how
London entrepreneur Erim Kaur founded ByErim in 2019. The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, Make It, fueled the company's success. It earned £3.3 million in revenue. Kaur's personal experiences, including her mother's death, shaped her vision. Social media virality helped revive the tradition globally.
London entrepreneur Erim Kaur founded ByErim in 2019. The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, Make It, fueled the company's success. It earned £3.3 million in revenue. Kaur's personal experiences, including her mother's death, shaped her vision. Social media virality helped revive the tradition globally.
