Lenovo wants two-thirds of the market that don’t buy ThinkPads to buy one, and so it’s reimagining the ThinkPad for them
Two-thirds of business laptop buyers have never chosen a ThinkPad. That's the challenge Lenovo executive Tom Butler aims to solve with a controversial design pivot for the iconic laptop line." Butler, who oversees Lenovo's commercial portfolio, described the company's two-track ThinkPad strategy in a conversation with Times of India, explaining why the new ThinkPad X9 deliberately breaks with the brand's 30-year design language.
Two-thirds of business laptop buyers have never chosen a ThinkPad. That's the challenge Lenovo executive Tom Butler aims to solve with a controversial design pivot for the iconic laptop line." Butler, who oversees Lenovo's commercial portfolio, described the company's two-track ThinkPad strategy in a conversation with Times of India, explaining why the new ThinkPad X9 deliberately breaks with the brand's 30-year design language.
