Lamar Jackson takes legal action against NASCAR legend Dale Earnhardt Jr. over exclusive rights to jersey number 8
Lamar Jackson has filed an opposition to Dale Earnhardt Jr.'s trademark attempt for a stylized No. 8, claiming it could mislead consumers and dilute his brand 'Era 8'. Jackson is contesting a more generic version of the number, not the iconic No. 8 associated with Earnhardt Jr.'s NASCAR career. Trademark attorney Josh Gerben believes coexistence with distinct branding is likely.
Lamar Jackson has filed an opposition to Dale Earnhardt Jr.'s trademark attempt for a stylized No. 8, claiming it could mislead consumers and dilute his brand 'Era 8'. Jackson is contesting a more generic version of the number, not the iconic No. 8 associated with Earnhardt Jr.'s NASCAR career. Trademark attorney Josh Gerben believes coexistence with distinct branding is likely.
