Kunal Roy Kapur opens up on growing trend of casting in the industry: 'Directors see your profile or a reel and decide if you fit the mold'
Kunal Roy Kapur sees streaming as a space for intimate dramas, where simple, truthful stories resonate more than hyper-stylized ones. He believes OTT allows creators to capture real-life micro-realities, making audiences pause and think. Kapur also notes Instagram's significant impact on the casting pipeline, shifting talent discovery from traditional theaters to social media profiles and reels.
Kunal Roy Kapur sees streaming as a space for intimate dramas, where simple, truthful stories resonate more than hyper-stylized ones. He believes OTT allows creators to capture real-life micro-realities, making audiences pause and think. Kapur also notes Instagram's significant impact on the casting pipeline, shifting talent discovery from traditional theaters to social media profiles and reels.
