Italy investigates ‘Sephora kids’: Are 10-year-olds driving the anti-aging trend?
Italian regulators are investigating beauty giants Sephora and Benefit Cosmetics for allegedly targeting pre-teens with "covert marketing." The trend, dubbed 'cosmeticorexia,' sees young children obsessing over expensive skincare, driven by micro-influencers.
Italian regulators are investigating beauty giants Sephora and Benefit Cosmetics for allegedly targeting pre-teens with "covert marketing." The trend, dubbed 'cosmeticorexia,' sees young children obsessing over expensive skincare, driven by micro-influencers.
