IOC and NBC Universal sign $3 billion Olympic broadcasting deal until 2036
The International Olympic Committee announced a $3 billion deal for NBC Universal to broadcast the Olympics in the U.S. until 2036. The agreement, covering the 2034 Winter and 2036 Summer Games, elevates NBC to a strategic partner of the IOC. The deal aims to boost the financial stability of the Olympic Movement, with NBC's innovative approach enhancing viewer engagement.
The International Olympic Committee announced a $3 billion deal for NBC Universal to broadcast the Olympics in the U.S. until 2036. The agreement, covering the 2034 Winter and 2036 Summer Games, elevates NBC to a strategic partner of the IOC. The deal aims to boost the financial stability of the Olympic Movement, with NBC's innovative approach enhancing viewer engagement.
