If we plan well, concerts can be more profitable than films: Adhi

When I started out, albums were the culture. An artiste released one album with 10 or 13 songs. Now, it has shifted to a singles culture, and today, it’s heading towards something even more extreme : songs that survive on just 20 seconds of virality, says Adhi.

If we plan well, concerts can be more profitable than films: Adhi
When I started out, albums were the culture. An artiste released one album with 10 or 13 songs. Now, it has shifted to a singles culture, and today, it’s heading towards something even more extreme : songs that survive on just 20 seconds of virality, says Adhi.