How Taylor Swift’s love story with Travis Kelce quietly made the NFL $1 billion richer
Since going public with Kansas City Chiefs' Travis Kelce, Taylor Swift has generated $1 billion in brand value for the NFL. Her influence has boosted Kelce's jersey sales by 400% and increased female viewership by 9%, making a significant impact on the league's revenue.
Since going public with Kansas City Chiefs' Travis Kelce, Taylor Swift has generated $1 billion in brand value for the NFL. Her influence has boosted Kelce's jersey sales by 400% and increased female viewership by 9%, making a significant impact on the league's revenue.
