How LeBron James rejected Reebok’s $100 million gamble to build a billion-dollar Nike legacy
LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering Reebok, he chose Nike. This decision shaped his legacy both on and off the court, solidifying his partnership with Nike.
LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering Reebok, he chose Nike. This decision shaped his legacy both on and off the court, solidifying his partnership with Nike.
