“He owned a part of it” - Rich Paul goes candid on why Michael Jordan’s business game still outshines every NBA star
Michael Jordan revolutionized athlete endorsements by prioritizing ownership and royalties over simple deals. His strategic thinking like a business owner, built the enduring Air Jordan brand. This approach, focusing on creating a lasting legacy and owning a stake, allowed him to earn significantly long after his playing days, a model still admired today.
Michael Jordan revolutionized athlete endorsements by prioritizing ownership and royalties over simple deals. His strategic thinking like a business owner, built the enduring Air Jordan brand. This approach, focusing on creating a lasting legacy and owning a stake, allowed him to earn significantly long after his playing days, a model still admired today.
