GST disruption slows FMCG sales in September quarter
Consumer goods sales saw a slowdown in September as shoppers awaited GST rate cuts, impacting FMCG volume growth. While value growth remained steady, home and personal care categories led the decline. Rural India, however, continued to outpace urban demand, with smaller towns showing resilience despite a shift to online channels in metros.
Consumer goods sales saw a slowdown in September as shoppers awaited GST rate cuts, impacting FMCG volume growth. While value growth remained steady, home and personal care categories led the decline. Rural India, however, continued to outpace urban demand, with smaller towns showing resilience despite a shift to online channels in metros.
