Gaming becomes discovery engine for India's tier 2-3 consumers, research shows
Gaming is emerging as a key discovery platform for brands in non-metro India, with a significant portion of Tier 2 and Tier 3 consumers responding to in-game ads. A new study reveals that trust now outweighs aspiration in driving purchases, with creators and word-of-mouth influencing decisions more than celebrity endorsements.
Gaming is emerging as a key discovery platform for brands in non-metro India, with a significant portion of Tier 2 and Tier 3 consumers responding to in-game ads. A new study reveals that trust now outweighs aspiration in driving purchases, with creators and word-of-mouth influencing decisions more than celebrity endorsements.
