Former NFL Coach Ron Rivera Hired as Cal Football’s First GM
Ron Rivera, former NFL head coach and Cal All-American, returns to UC Berkeley as the general manager of Cal’s football program. Hired to focus on revenue generation and fundraising, he will report directly to Chancellor Rich Lyons. This strategic move aims to help Cal compete in the dynamic college football landscape and succeed in the ACC.
Ron Rivera, former NFL head coach and Cal All-American, returns to UC Berkeley as the general manager of Cal’s football program. Hired to focus on revenue generation and fundraising, he will report directly to Chancellor Rich Lyons. This strategic move aims to help Cal compete in the dynamic college football landscape and succeed in the ACC.
