FMCG companies woo rural market as urban slows
FMCG companies are expanding into rural areas where consumption is growing faster than in urban areas, driven by higher household incomes from good monsoons. Firms like ITC and Zydus Wellness are offering smaller, affordable packs of their products to cater to these markets. Rural consumption of FMCG products grew by 6% in the September quarter, outpacing urban growth.
FMCG companies are expanding into rural areas where consumption is growing faster than in urban areas, driven by higher household incomes from good monsoons. Firms like ITC and Zydus Wellness are offering smaller, affordable packs of their products to cater to these markets. Rural consumption of FMCG products grew by 6% in the September quarter, outpacing urban growth.
