Explained: Lululemon teams up with NFL — when yoga meets gridiron

Lululemon is now entering the world of American football. The brand has partnered with the NFL and Fanatics to release officially licensed team apparel. This collection features popular Lululemon styles redesigned with team logos and colours. This move signifies Lululemon's ambition to broaden its appeal beyond yoga and into mainstream sports culture.

Oct 28, 2025 1

Explained: Lululemon teams up with NFL — when yoga meets gridiron
Lululemon is now entering the world of American football. The brand has partnered with the NFL and Fanatics to release officially licensed team apparel. This collection features popular Lululemon styles redesigned with team logos and colours. This move signifies Lululemon's ambition to broaden its appeal beyond yoga and into mainstream sports culture.
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