'Drive to Survive' almost didn’t exist—until a scrapped Red Bull project changed everything
Drive to Survive transformed Formula 1's appeal by showcasing drivers' personal lives and team strategies. Initially intended to focus on Red Bull, the documentary evolved, thanks to Sean Bratches of Liberty Media, into a series covering the entire sport. The show significantly boosted F1's popularity, especially in the US, and inspired similar series in other sports.
Drive to Survive transformed Formula 1's appeal by showcasing drivers' personal lives and team strategies. Initially intended to focus on Red Bull, the documentary evolved, thanks to Sean Bratches of Liberty Media, into a series covering the entire sport. The show significantly boosted F1's popularity, especially in the US, and inspired similar series in other sports.
