Do Social Media Followers Influence Casting? Unpacking the Talent vs. Opportunity Debate in Cinema

It is undeniable that an actor or actress must keep themselves relevant in public and that being in the spotlight is crucial for their widespread acceptance and popularity. Over the years, media presence has evolved significantly, particularly regarding a star’s social media appearance and activity. Amidst this shift, many celebrities have spoken about actors and social media influencers securing roles in the industry based on the number of followers they have. As the discussion continues, we have gathered insights from actresses, casting directors, and filmmakers.