Did Coca-Cola really invent Santa’s red suit? The surprisingly old story behind the myth
The idea that Coca-Cola invented Santa’s red suit persists every Christmas, but history tells a different story. Long before 20th-century advertising, writers and artists across Europe and America had already shaped Santa as a rotund, red-clad figure. Coca-Cola didn’t create the image; it amplified and standardised an existing tradition.
The idea that Coca-Cola invented Santa’s red suit persists every Christmas, but history tells a different story. Long before 20th-century advertising, writers and artists across Europe and America had already shaped Santa as a rotund, red-clad figure. Coca-Cola didn’t create the image; it amplified and standardised an existing tradition.
