China to Chandni Chowk: Indians now bingeing on Chinese content

Animation film ‘Ne Zha 2’ has become a global money-spinner but that’s not Beijing’s only soft power flex. Chinese microdramas and shows have Indians hooked

Apr 12, 2025 7

China to Chandni Chowk: Indians now bingeing on Chinese content
Animation film ‘Ne Zha 2’ has become a global money-spinner but that’s not Beijing’s only soft power flex. Chinese microdramas and shows have Indians hooked
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